Snack Smarter: Why FITZELS™ Are Pretzels Reimagined

by Paul | Aug 21, 2025 | Uncategorized

Amidst a sea of tasteless and boring protein bars, Lenny & Larry’s was founded in 1993 by two bodybuilders who revolutionized the snacking industry by creating the premier protein-enhanced cookie. The first to re-imagine a dessert as beloved as the cookie, Lenny & Larry’s has developed a cult following among its fans with a wide array of nutritious snackable sweets, offering a convenient source of protein-focused treats that taste downright delicious. Through creating a range of yummy and exciting flavors, Lenny & Larry’s provides consumers with a complete snacking option that curbs hunger and satisfies taste buds on the go.

What are FITZELS™? Simple. Fitness + Pretzels = FITZELS™. It’s a snack. It’s a meal. FITZELS™ is a protein pretzel that is the first of its kind (well..at least for us it is).

The Cinnamon Buns FITZELS™: Sweet & salty! Get fit with 20g of plant-based protein per bag. Made from simple ingredients, FITZELS™ is a convenient on-the-go source of protein for wherever your snacking desires take you.

To purchase, visit Amazon.com. or lennyandlarry.com.